Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
Core 1 was one of the most impactful and enlightening courses I've ever taken in my professional career. Very excited to continue the Dawson Core curriculum!
I had an amazing weekend completing Core 1. The information was presented in a thorough, yet digestible way. It sparked interest in me to continue through the rest of the Core curriculum. I also really enjoyed the group that this course brought together. Everyone was so pleasant and fun to learn with. The facility and food were spot on as well. Can't wait for the next one!
The course and the instructor were excellent. It was the best course I have been to in years and would recommend it to all dentists regardless of experience level.
Great course. I would say a must. Mad that I’m learning this 20 years into my career instead of right away. Dr. Hess was amazing and the supporting staff were all so kind and helpful as well.
What a great weekend! I learned so many things that have changed my perspective. Thank you Dr. Lenny for all of your hard work teaching. I'm looking forward to Core 2!